Simple, transparent pricing
Plans that grow with your business
Start free for 14 days. Upgrade only when you're ready. All plans include unlimited contacts, templates, and team members on Growth+.
Pricing plans
MonthlyYearlySave 20%
Starter
For small businesses just starting out
₹999/mo
Billed monthly
No credit card required
- 1,000 conversations per month
- Unlimited contacts & CSV imports
- 10 message templates
- 1 team member
- Basic campaign scheduler
- Email support (24-48 hr response)
- Standard reporting
Most Popular
Growth
For growing teams that need automation
₹2,499/mo
Billed monthly
- 5,000 conversations per month
- Everything in Starter
- Unlimited message templates
- 5 team members included
- Google Sheets automation
- Shared team inbox
- Conversation tags & labels
- Recurring campaigns
- Advanced analytics
- Priority email support (4-8 hr)
- Webhook integrations
Enterprise
For large teams with advanced needs
Custom
Volume pricing • Annual contracts
- Unlimited conversations
- Everything in Growth
- Unlimited team members
- Dedicated account manager
- Custom onboarding & training
- Custom integrations (CRM, ERP)
- SLA guarantee (99.9% uptime)
- White-label option
- 24/7 phone support
- Single sign-on (SSO)
- Advanced security & compliance
Plus conversation costs from Meta
WhatsApp charges per conversation based on category. We pass on Meta's wholesale rates — no markup.
| Category | Use Case | Rate |
|---|---|---|
| Marketing | Promotional offers, sales, announcements | ₹0.88 / conv |
| Utility | Order updates, alerts, reminders | ₹0.45 / conv |
| Authentication | OTPs, login verification | ₹0.30 / conv |
| Service | Customer-initiated chats (within 24 hrs) | First 1,000 free |
A conversation = a 24-hour window between you and a customer.
After 24 hours of inactivity, the next message starts a new conversation. Rates last updated June 2026.
Compare all features
Choose the plan that fits your needs today. Upgrade anytime.
| Feature | Starter | Growth Popular | Enterprise |
|---|---|---|---|
| Conversations per month | 1,000 | 5,000 | Unlimited |
| Contacts | Unlimited | Unlimited | Unlimited |
| Team members | 1 | 5 | Unlimited |
| Message templates | 10 | Unlimited | Unlimited |
| Google Sheets integration | |||
| Shared team inbox | |||
| Recurring campaigns | |||
| Webhook support | |||
| Conversation labels | |||
| Custom integrations | |||
| White-label option | |||
| Dedicated manager | |||
| SLA guarantee | 99.9% | ||
| Support response | 24-48 hr | 4-8 hr | 24/7 |
| Onboarding | Self-serve | Self-serve | Dedicated |
Got questions?
Frequently asked questions
Yes, you can upgrade or downgrade your plan from your dashboard at any time. When upgrading, you'll be charged the prorated difference. Downgrades take effect at your next billing cycle.
We'll notify you when you reach 80% of your monthly limit. Additional conversations are charged at the per-conversation rate based on category. You can also upgrade to a higher plan anytime.
No. You're only charged for conversations that actually start. Failed deliveries due to invalid numbers, blocked users, or technical errors are never billed.
No setup fees on any plan. The 14-day free trial includes full platform access. Enterprise plans may include optional paid onboarding based on complexity.
Yes. Cancel anytime from your account settings — no questions asked. You'll continue to have access until the end of your current billing period.
Absolutely. All invoices include your GSTIN and are GST-compliant for Indian businesses. International customers receive standard invoices with applicable tax notes.
Credit/debit cards (Visa, Mastercard, RuPay, Amex), UPI, net banking, and wallets via Razorpay. Enterprise customers can also pay via bank transfer or annual invoice.
We offer a 14-day free trial of the Growth plan — no credit card required. After 14 days, you can choose any paid plan or your account will be paused (data preserved for 30 days).
Try Vartaflow free for 14 days
Send up to 100 messages free. No credit card needed.